[me] & goji

Photo: Martha Williams

KILLER CEREAL If you’ve ever stood in the cereal aisle wishing you could take those blueberries out of Kellogg’s Fruit Harvest and the almonds out of Quaker’s Harvest Crunch, then add them to multigrain flakes with some wheat germ thrown in, you’re not just a health nut, you’re in need of custom cereal. Enter [me] & goji, the brainchild of two Northwestern grads and a Swede. Their interactive website greets with a lengthy list of ingredients to drag and drop into a bowl that will eventually become your personal blend (or a friend’s—nothing says “Happy birthday” like muesli). You’ll find granola, various flakes, plus every nut and dried berry you can think of (and even some you can’t, such as the supertart South American goldenberry and the antioxidant-packed namesake goji berry). As you add, your price—and your nutrition label—update, with the total damage for a 20-ounce capsule, plus shipping, ringing in around $12. These days, a smaller box of fancy cereal is half that, and that’s not even considering the hour you lost spacing out in the cereal aisle. meandgoji.com.

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